Fishing and Digital Media

There’s a fun discussion happening at Trout Underground about photo e-zine Catch deciding to start charging for its product.

I’ve always seen Catch and its ilk as a way for an enterprising fellow to solicit resort owners for a free trip or some gear in exchange for some publicity. They’re essentially advertorial machines. Certainly not hurting anything, but not a trustworthy way to gauge where to drop stacks on that Caribbean holiday. Not that I do that sort of thing.

I think if they start to charge people to watch commercials, they’re going to be sorely disappointed.

But I was a little surprised to see they don’t pay photographers that contribute. There’s not much to that. It’s a discussion that’s been happening as long as there’s been publishers eager to cut margin and writers or photographers eager to build “reputation” or “clips”.

I’ll stick with Samuel Johnson’s timeless advice: “No man but a blockhead ever wrote, except for money.” That doesn’t explain what I’m doing here though, does it?



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